is the title of an excellent blog post in Influential Interactive Marketing. It touches on a number of key aspects in the fast changing web landscape described today in its many manifestations under the catch-all term of web 2.0.
As the hype surrounding it seems to peak, the inevitable evolution of technology is already moving in the direction of an ever more "common sense" web or the "semantic web" which involves the use of software agents to collect natural language information from disparate sources throughout the web and then puts those elements together in various ways for people to use that information more effectively and extract greater meaning from it.
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