This post Will Social Networking Ever = Money? asks a question that to me is surprising. To compare the potential of social networking sites to generate ad revenue to that of Google just doesn't work. The reasons are obvious, the mindset of people using at different times using the web for a different purpose. This is especially true in today's age of permission marketing and the conversations going on.
Ads on social networking sites are interruption marketing which has been called dead since at least 1999 by the likes of Seth Godin who was one of the first to point out this important fact. So, will there be money in social networking? Probably yes, but not on the scale of the money to be made on search.
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